Shopify Product Bundles: Complete Guide to Bundling Strategies

Product bundling is deceptively simple: sell multiple items together at a combined price. But when done strategically, it's one of the most powerful tools for increasing average order value (AOV) and moving inventory.

According to Shopify app data, merchants using bundling strategies see an average 23.7% revenue increase^[1]. The psychology is straightforward—customers perceive bundles as better value, even when the discount is modest.

What is Product Bundling?

Product bundling is the practice of selling multiple products together as a single package, typically at a price lower than buying each item separately. It's different from cross-selling, which suggests related products without combining them into a single offer.

Why Bundling Works

• Perceived value

  Customers feel like they're getting a deal, even with small discounts

• Reduced decision fatigue

  Pre-selected combinations simplify the buying process

• Higher AOV

  Customers buy more items than they originally intended

• Inventory management

  Move slow-selling items by pairing with popular products

• Customer satisfaction

  Complete solutions meet needs better than individual products

Types of Product Bundles

1. Pure Bundles

Products are only available as a bundle—you can't buy the items separately. This works for products designed to work together or exclusive sets.

Example: A complete skincare routine sold only as a set, not individual products.

2. Mixed Bundles

Products are available both individually and as a bundle. The bundle offers a discount compared to buying separately. This is the most common approach.

Example: Buy shampoo and conditioner separately for $25 total, or as a bundle for $20.

3. Cross-Category Bundles

Combines products from different categories that complement each other. Creates complete solutions for customer needs.

Example: Camera + memory card + carrying case + cleaning kit.

4. BOGO (Buy One Get One)

A special bundle type where purchasing one item gets you another free or at a discount. Effective for consumables and increasing quantity per order.

Example: Buy 2 protein bars, get 1 free.

5. Build-Your-Own Bundles

Customers choose their own items to create a custom bundle. Combines personalization with bundle savings. Higher engagement but more complex to implement.

Example: "Pick any 3 t-shirts for $50" (normally $25 each).

Bundle Pricing Strategies

How you price your bundles significantly impacts conversion rates and profitability. Here are the main approaches:

Percentage Discount

Offer a flat percentage off when items are purchased together. Simple to understand and implement.

"Save 15% when you buy the complete set"

Fixed Price Bundle

Set a specific price for the bundle regardless of individual item prices. Good for creating perceived simplicity.

"Complete skincare routine - $99" (vs. $120 if bought separately)

Tiered Bundles

Offer increasing discounts for larger bundles. Encourages customers to add more items.

"Buy 2, save 10%. Buy 3, save 15%. Buy 4+, save 20%"

Free Item Bundle

Instead of a discount, include a free product. Can feel more valuable than equivalent percentage off.

"Buy foundation + concealer, get free makeup sponge"

Pricing Calculation Example

Customer saves $14.80. You increase AOV from $24 (single item) to $59.20.

How to Create Bundles on Shopify

Method 1: Native Shopify (No Apps)

Create bundles using Shopify's built-in features. Limited but free.

• Create bundle as single product

  Upload bundle as its own product listing with combined photos

• Use product variants

  Offer different bundle configurations as variants of one product

• Manual inventory tracking

  Adjust component inventory manually when bundles sell

Method 2: Using Bundle Apps (Recommended)

Bundle apps handle inventory sync, automatic discounts, and bundle-specific features. Worth the cost for stores serious about bundling.

• Automatic inventory management

  Component inventory decreases when bundles sell

• Dynamic bundle widgets

  Show bundle options on product pages with savings displayed

• Build-your-own functionality

  Let customers create custom bundles with automatic discounts

• Analytics

  Track bundle performance, popular combinations, and revenue impact

Best Shopify Bundling Apps

For stores also interested in post-purchase upselling, consider pairing a bundle app with SMS upsell tools to suggest bundles after customers have already purchased.

Bundling Best Practices

Do's

• Bundle complementary products

  Items should logically go together and solve a complete need

• Show the savings clearly

  Display individual prices alongside bundle price so value is obvious

• Limit bundle size

  3-5 items is ideal. More creates complexity and shipping challenges

• Test different combinations

  Use analytics to find which bundles convert best

• Create seasonal bundles

  Gift sets, holiday bundles, and seasonal themes drive urgency

Don'ts

• Don't bundle unrelated products

  Random combinations feel like inventory dumping

• Don't discount too heavily

  Destroys perceived value and trains customers to wait for deals

• Don't hide individual availability

  Customers who want one item will leave instead of buying bundle

• Don't forget mobile experience

  Bundle widgets must work well on phones where most shopping happens

Conclusion

Product bundling is one of the most reliable ways to increase average order value. Start with mixed bundles of your most popular products, price them at 15-20% off the individual total, and clearly communicate the savings.

For Shopify stores, bundle apps like Bundler or Bold Bundles make implementation straightforward. Pair bundling with other AOV strategies like free shipping thresholds and post-purchase upsells for maximum impact.

The key is relevance—bundles should solve a complete customer need, not just combine random products. When customers feel like they're getting a deal on products they actually want together, everybody wins.