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10 Best Upsell Apps for Shopify in 2025

We reviewed and ranked the top Shopify upsell apps based on features, pricing, ease of use, and real merchant results. Find the perfect app to boost your average order value.

Upsella Team Dec 27, 2025 15 min read
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Upselling can increase your revenue by 10-30% without acquiring new customers[1]. With the right Shopify upsell app, you can present relevant product offers at key moments—on product pages, in the cart, at checkout, or after purchase.

10-30%

Revenue Increase

From upselling alone

$0

New Customers

Required to boost AOV

4.8x

Avg ROI

On upsell apps

But with dozens of options in the Shopify App Store, which one is right for your store? We tested and reviewed the top 10 upsell apps based on features, pricing, ease of setup, and real merchant reviews.


Quick Comparison Table

Here's a side-by-side comparison of the top upsell apps:

AppBest ForStarting PriceRating
ReConvertPost-purchase upsellsFree / $4.99/mo4.9/5 (5,000+ reviews)
SelleasyBudget-friendly all-in-oneFree / $8.99/mo4.9/5 (1,900+ reviews)
AfterSellShopify Plus storesFree / $34.99/mo4.9/5 (1,000+ reviews)
Zipify OCUHigh-volume stores$35/mo + 1%4.7/5 (600+ reviews)
Candy RackPre-purchase upsells$39.99/mo4.9/5 (300+ reviews)
Bold UpsellAI recommendations$9.99/mo4.6/5 (1,500+ reviews)
Frequently BoughtAmazon-style bundlesFree / $9.99/mo4.9/5 (2,000+ reviews)
iCartCart drawer upsellsFree / $12.99/mo4.8/5 (700+ reviews)
UpsellaSMS upsells (any plan)Free trialNew
HoneycombCheckout upsellsFree / $49.99/mo4.9/5 (500+ reviews)

1. ReConvert — Best for Post-Purchase Upsells

ReConvert (now Upsell.com) is one of the most popular Shopify upsell apps, specializing in post-purchase and thank-you page optimization. With over 5,000 reviews and a 4.9-star rating, it's a proven choice for boosting AOV[2].

  • Post-purchase one-click upsell funnels

  • Thank-you page customization

    Add upsells, surveys, and birthday collectors

  • AI-powered product recommendations

  • A/B testing and advanced segmentation

  • Checkout upsells

    Shopify Plus only

Pricing

  • Free: Up to 49 orders/month
  • Basic: $4.99/mo + 0.75% of upsell revenue
  • Premium: $14.99/mo for 200 orders
  • Plus: Custom pricing for high-volume

Pros

  • Generous free tier
  • Drag-and-drop editor
  • Excellent support (24/7 from CRO experts)

Cons

  • Revenue share on paid plans
  • Checkout features require Shopify Plus

Best For

Stores focused on post-purchase monetization who want an affordable entry point with room to scale.


2. Selleasy — Best Budget-Friendly All-in-One

Selleasy by Logbase is a feature-rich upsell app with one of the most generous free plans available. It offers six types of upsell widgets and has earned "Built for Shopify" status[3].

  • Six upsell types

    Bundles, add-ons, cart upsells, post-purchase, and more

  • Product page, cart page, and thank-you page widgets

  • Automatic product recommendations or manual selection

  • Multi-language and multi-currency support

  • AI upsell pitch optimization

Pricing

  • Tier 1: Free for 0-100 orders/month (all features included)
  • Tier 2: $8.99/mo for 101-500 orders
  • Tier 3: $16.99/mo for 501+ orders
This app has helped push up sales by between 10-30%, taking average order from £7 to AOV of just under £10.
Verified Merchant·Shopify App Store

Pros

  • Generous free tier (100 orders/month)
  • All features included on free plan
  • Built for Shopify certified

Cons

  • Limited advanced analytics
  • No checkout integration on Basic Shopify

Best For

New stores and budget-conscious merchants who want full functionality without paying until they scale.


3. AfterSell — Best for Shopify Plus Stores

AfterSell specializes in post-purchase upsells with true one-click purchasing—customers can accept offers without re-entering payment information[4].

One-Click Magic

AfterSell's one-click upsells don't require customers to re-enter payment info, significantly boosting conversion rates.
  • One-click post-purchase upsells

    No payment re-entry required

  • Multi-step upsell funnels with downsells

  • Checkout page modification

    Shopify Plus

  • Advanced analytics and mobile optimization

  • Integrations with Nosto, Stamped, and more

Pricing

  • Free: Development stores only
  • Basic: $34.99/mo for up to 500 orders
  • Premium: $54.99/mo for 1,000 orders
  • Pro: $99.99/mo for 2,000+ orders

Pros

  • True one-click purchasing
  • Native Shopify Plus checkout integration
  • Advanced funnel building

Cons

  • No free tier for live stores
  • Higher starting price than competitors

Best For

Shopify Plus merchants who want native checkout integration and advanced post-purchase funnels.


4. Zipify OneClickUpsell — Best for High-Volume Stores

Zipify OCU is built for serious e-commerce operators who want AI-powered upsells across the entire customer journey[5].

  • AI-powered upsells that launch in seconds

  • Pre-purchase, post-purchase, and thank-you page offers

  • Up to 8 upsells on product pages, 5 in cart popup

  • Built-in A/B split testing

  • Downsell offers if upsell is declined

  • Checkout upsells for Shopify Plus

Pricing

  • Tier 1: $35/mo + 1% of upsell revenue (up to $1K/mo)
  • Tier 2: $95/mo + 1% ($1K-$10K revenue)
  • Tier 3: $195/mo + 1% ($10K+ revenue)

Pros

  • Comprehensive AI optimization
  • 30-day free trial
  • Excellent for high-volume stores

Cons

  • Revenue share model adds up
  • Higher learning curve

Best For

High-volume stores willing to pay for premium features and AI optimization. The 30-day free trial lets you test before committing.


5. Candy Rack — Best for Pre-Purchase Upsells

Candy Rack by Digismoothie focuses on displaying upsells at every stage of the shopping journey, from product pages to checkout[6].

  • Product page, cart drawer, checkout, and thank-you page upsells

  • AI-powered Smart Auto-Upsell

    Using Shopify's recommendation API

  • Slide cart with built-in upsells

  • A/B testing via Intelligems integration

  • Flat pricing (no revenue share)

Pricing

  • Basic Shopify: $39.99/mo
  • Standard Shopify: $59.99/mo
  • Advanced/Plus: Custom pricing

Pros

  • No revenue share
  • Comprehensive coverage across funnel
  • 14-day free trial

Cons

  • Higher flat monthly cost
  • No free tier

Best For

Stores wanting comprehensive coverage without revenue-based pricing. The 14-day trial lets you evaluate.


6. Bold Upsell — Best for AI Recommendations

Bold Upsell is a veteran in the Shopify ecosystem with AI-powered "Smart Offers" that suggest the right products to the right customers[7].

  • True upsell and cross-sell with AI recommendations

  • Product page, cart, checkout, and post-purchase offers

  • Multiple offers on a single page

  • Integration with Bold Subscriptions

  • Email-based post-purchase upsells

Pricing

  • Basic: $9.99/mo
  • Premium: Scales with offer views

Pros

  • Affordable starting price
  • Integrates with Bold ecosystem
  • Email upsells included

Cons

  • Slightly lower rating than competitors
  • Interface can feel dated

Best For

Stores already in the Bold ecosystem or wanting straightforward AI-powered recommendations.


7. Frequently Bought Together — Best for Amazon-Style Bundles

Inspired by Amazon's "Customers who bought this also bought" feature, this app uses AI to suggest relevant product bundles[8].

  • AI-driven product recommendations based on order history

  • One-click bundle adding

  • Automatic discount rules for bundles

  • Customizable widget styling

  • Works alongside other upsell apps

Pricing

  • Free: For development stores
  • Unlimited: $9.99/mo for unlimited products and orders

Pros

  • Simple, focused functionality
  • Affordable flat rate
  • Complements other upsell apps

Cons

  • Limited to bundle upsells only
  • No post-purchase features

Best For

Stores with complementary products that naturally bundle together.


8. iCart Cart Drawer — Best for Cart Page Upsells

iCart focuses on the cart drawer experience, showing targeted upsells when customers view their cart[9].

  • Slide-out cart drawer with built-in upsells

  • Volume discounts and tiered pricing

  • Progress bar for free shipping thresholds

  • Customer segment targeting

  • Works on desktop and mobile

Pricing

  • Free: Basic features
  • Premium: $12.99/mo for advanced features

Pros

  • Free tier available
  • Non-intrusive cart experience
  • Progress bar increases AOV

Cons

  • Limited to cart-focused upsells
  • No post-purchase options

Best For

Stores wanting to maximize the cart experience without intrusive popups.


9. Upsella — Best for SMS Upsells

While most upsell apps focus on on-site widgets, Upsella takes a different approach: AI-powered SMS upsells sent after purchase. This lets you reach customers even after they leave your site.

Why SMS?

SMS has a 98% open rate compared to ~20% for email. While widget-based apps only work while customers are on your site, SMS reaches them anywhere.
  • AI-powered product recommendations based on purchase history

  • One-tap purchase links in every message

  • Flexible timing

    Post-checkout, shipping, delivery, or custom schedule

  • Dedicated phone number for your store

  • Runs automatically once configured

  • Works on any Shopify plan

    No Plus required

98%

SMS Open Rate

~20%

Email Open Rate

Pros

  • Reaches customers after they leave your site
  • 98% open rate (vs 20% for email)
  • Works on any Shopify plan
  • Complements on-site upsell apps

Cons

  • Requires customer phone number opt-in
  • SMS-only (no on-site widgets)

Best For

Stores wanting to extend upselling beyond the checkout flow. Upsella complements widget-based apps by reaching customers post-session.

See how Upsella works →


10. Honeycomb — Best for Checkout Upsells

Honeycomb specializes in checkout and post-purchase upsells with a focus on simplicity and performance[11].

  • Checkout page upsells

  • Post-purchase one-click offers

  • Thank-you page customization

  • A/B testing built-in

  • No coding required

Pricing

  • Free: Up to 100 funnel views/month
  • Silver: $49.99/mo for 2,000 views
  • Gold: $99.99/mo for 5,000 views
  • Platinum: $149.99/mo for 10,000 views

Pros

  • Free tier available
  • Simple setup
  • Built-in A/B testing

Cons

  • View-based pricing adds up
  • Higher tiers get expensive

Best For

Stores wanting straightforward checkout upsells without complex setup.


How to Choose the Right Upsell App

Mobile shopping experience with upsell offers
Choose an app that works seamlessly on mobile devices

With so many options, here's how to narrow down your choice:

Consider Your Shopify Plan

  • Basic/Standard: Selleasy, ReConvert, Upsella work on all plans
  • Shopify Plus: AfterSell, Zipify OCU offer checkout integration

Consider Your Budget

  • Free to start: Selleasy, ReConvert, Frequently Bought Together
  • Flat pricing: Candy Rack, Bold Upsell
  • Revenue-based: ReConvert, Zipify OCU (scales with success)

Consider Your Upsell Strategy

  • In-cart: iCart, Candy Rack, Selleasy
  • Post-purchase: ReConvert, AfterSell, Honeycomb
  • Off-site (SMS): Upsella
  • All-in-one: Selleasy, Candy Rack

Combine Apps for Maximum Impact

Many stores combine approaches—for example, Selleasy for on-site widgets plus Upsella for SMS follow-ups. This covers both on-site and off-site upselling opportunities.

Read our upsell types comparison for more on combining strategies.


Conclusion

E-commerce store growth and success
The right upsell app can significantly boost your store's revenue

The "best" upsell app depends on your store's needs:

  • Best overall value: Selleasy (generous free tier, all features)
  • Best for post-purchase: ReConvert (proven results, great support)
  • Best for Shopify Plus: AfterSell (native checkout integration)
  • Best for SMS: Upsella (reaches customers off-site)

Most apps offer free trials or free tiers, so test a few before committing. The ROI from even a small AOV increase typically far exceeds the app cost.

For stores wanting to extend upselling beyond widgets, Upsella's AI-powered SMS approach offers a unique advantage: reaching customers after they leave your site, at the moment they're excited about their order.


References

  1. [1] OptiMonk. "Best Upsell Apps for Shopify". 2025.
  2. [2] Shopify App Store. "ReConvert Upsell & Cross Sell". 2025.
  3. [3] Shopify App Store. "Upsell & Cross Sell — Selleasy". 2025.
  4. [4] HulkApps. "ReConvert vs AfterSell Comparison". 2025.
  5. [5] Zipify. "OneClickUpsell Post Purchase Upsells". 2025.
  6. [6] Digismoothie. "Candy Rack vs Zipify OCU Comparison". 2025.
  7. [7] Shopify App Store. "BOLD Upsell & Cross-Sell". 2025.
  8. [8] Logbase. "12 Best Upsell Apps for Shopify". 2025.
  9. [9] Channelwill. "Top 12 Shopify Upsell Apps". 2025.
  10. [10] Shopify. "SMS Marketing Guide". 2024.
  11. [11] Fast Bundle. "+20 Best Upsell Apps for Shopify". 2025.

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