We're building the future of e-commerce marketing

Upsella was founded in 2023 with a simple mission: help Shopify merchants generate more revenue from their existing customers. Today, we power SMS upsells for over 10,000 stores worldwide.

We believe that the best marketing doesn't feel like marketing. Our AI-powered platform sends personalized recommendations that customers actually want, at the perfect moment after they've made a purchase. The result? Higher revenue for merchants and a better experience for customers.

Upsella team collaborating in modern office

Our Values

The principles that guide everything we do. These aren't just words on a wall—they're the standards we hold ourselves to every day.

Results-Driven

We obsess over ROI. Every feature we build is designed to directly impact your bottom line.

We measure our success by your success. That means tracking real revenue generated, conversion rates, and ROI for every store we work with. Features that don't drive measurable results don't make it into the product.

Customer-First

Your success is our success. We're here to help you grow, not just sell you software.

Our customer success team works directly with merchants to optimize campaigns, troubleshoot issues, and share best practices. We believe in building long-term relationships, not just closing deals.

Continuous Innovation

E-commerce moves fast. We stay ahead with cutting-edge AI and automation technology.

Our engineering team constantly researches and implements the latest advances in machine learning, natural language processing, and behavioral analytics to keep you ahead of the competition.

Meet the Team

We're a team of e-commerce veterans, AI engineers, and marketing experts united by a shared passion for helping merchants succeed. Together, we bring decades of experience from companies like Shopify, Klaviyo, and Twilio.