Post-Purchase Upsell Revenue Calculator
Discover how much additional revenue you could generate with SMS-powered post-purchase upsells. Enter your store metrics below.
Post-purchase upsell conversion rate is the percentage of customers who accept an additional offer after completing their initial purchase. Industry average: 10-20% for e-commerce stores.
Your Store Metrics
Industry avg: 20% upsell rate • Top performers: 30%
Benchmarks sourced from OpenSend & Focus Digital 2025 Report
Your Revenue Potential
Enter your store metrics and click calculate to see your potential revenue.
Upsell Calculator FAQ
What is a good upsell conversion rate?
A good upsell conversion rate varies by type: order bumps average 37.8%, pre-purchase upsells average 11.9%, and post-purchase upsells average 9.9%. For most Shopify stores, hitting 10-20% is considered strong, while top performers reach 30%+.
What are upsell conversion rate benchmarks by industry?
Entertainment & Gaming leads at 33-49%, Health & Wellness averages 22-36%, Beauty & Cosmetics hits 20-32%, while Home & Garden is lower at 17-28%. Digital products typically convert higher than physical goods.
How do I calculate upsell revenue?
Upsell revenue = (Monthly Orders × Upsell Conversion Rate × Average Upsell Value). For example, 500 orders × 20% rate × $20 average upsell = $2,000 in monthly upsell revenue.
What's the difference between upsell and cross-sell conversion rates?
Upsells (higher-value versions) typically convert at 5-30% with higher AOV increases (31-68%). Cross-sells (complementary items) may convert slightly lower but face less purchase resistance. Both increase revenue effectively.
When should I show post-purchase upsells?
Show post-purchase upsells immediately after payment on the thank-you page or via SMS within 1-2 hours. The key is striking while purchase intent is high. SMS post-purchase upsells work especially well because they reach customers when they're already engaged.
What upsell price point converts best?
Upsells priced at 10-25% of the original purchase convert highest (41%+), while 51-100% of original price yields higher revenue per conversion despite lower rates (16%). Test both approaches for your store.
Upsell Revenue Formulas
Upsell Conversion Rate
Industry average: 10-20%. Top performers reach 30%+.
Additional Revenue Per Order
Upsells typically add 15-30% to order value.
Monthly Upsell Revenue
For 500 orders at 20% rate with $20 upsell = $2,000/mo.
Upsell ROI
SMS upsells typically deliver 400-800% ROI.
98%
SMS Delivery Rate
4.8x
Average ROI
<5 min
Setup Time
24/7
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