Cart Abandonment Cost Calculator
70% of shopping carts are abandoned. See how much revenue you're losing and how much you could recover with SMS.
Cart abandonment rate is the percentage of shoppers who add items to cart but leave without purchasing. Formula: (1 - Completed Purchases ÷ Carts Created) × 100. Global average: 70.19%.
$18 Billion Lost Annually
Ecommerce stores lose $18B every year to cart abandonment. How much is your store losing?
Source: SellersCommerce
Your Store Metrics
Other abandonment rate: 70%
Abandonment rates from Baymard Institute & Dynamic Yield
Your Cart Abandonment Impact
Enter your metrics to see how much revenue you're losing.
Why SMS Wins at Cart Recovery
98% Open Rate
SMS gets read almost immediately. Emails sit in crowded inboxes unnoticed.
3x Higher Recovery
SMS recovers 10-15% of abandoned carts vs 3-5% for email.
3500% ROI
Abandoned cart SMS campaigns deliver an average 3500% return on investment.
Cart Abandonment Calculator FAQ
What is the average cart abandonment rate by industry?
Luxury & jewelry leads at 82.84%, followed by beauty (80.92%) and home & furniture (80.32%). Food & beverage (63.62%) and pet care (54.78%) have the lowest rates. The global average across all industries is 70.19%.
Why do customers abandon their shopping carts?
Top reasons: unexpected costs at checkout (48%), required account creation (26%), slow checkout process (22%), high shipping costs (21%), and comparison shopping. Simplifying checkout and showing costs upfront reduces abandonment.
When is the best time to send cart recovery messages?
Send the first SMS within 1 hour of abandonment for highest recovery rates. Follow up at 24 hours if no response. For email, 1-3 hours post-abandonment performs best, with a second email at 24 hours.
Is SMS or email better for cart recovery?
SMS recovers 10-25% of abandoned carts vs 3-8% for email. SMS has 98% open rates and gets read within 90 seconds, while cart abandonment emails average 40% open rates. Using both together yields the best results.
How do I calculate my cart abandonment rate?
Cart Abandonment Rate = (1 - Completed Purchases ÷ Carts Created) × 100. If 1,000 visitors add items to cart and 300 complete purchase, your rate is (1 - 300/1000) × 100 = 70%.
How can I reduce cart abandonment?
Key strategies: show all costs upfront, offer guest checkout, simplify to fewer form fields, provide multiple payment options, add trust badges, offer free shipping thresholds, and implement exit-intent popups with incentives.
Cart Abandonment Formulas
Cart Abandonment Rate
Global average: 70.19%. Luxury/fashion: 82%+.
Lost Revenue
E-commerce loses $18B annually to abandonment.
Recovery Rate
SMS: 10-25%. Email: 3-8%. Combined: 15-30%.
Recovery Revenue
A 15% recovery rate on $10K lost = $1,500 recovered.